Invest in eyecatching colour in multi coloured marvels brimming with gorgeous colour, inspiring intrigue & artful delight
Let your imaginations wander in panels of broderie or light-as-air puffed sleeves, gentle volume and easy movement
Encapsulating luxurious fabrics and precise construction, ruche details form undulating ripples in layers we love, all day long
Hot pants inspired length and dollops of destruction bring you through sizzling days of staycations on end.
Impart an artful feel, let the freestyle aesthetic shine through in new colourful muses that tick two trends at once, upcoming on 28 Oct Wed 8PM.
Complementing hues of colour dance buoyantly across the pleated fabric of this dress, imparting an artful feel to this technically pleated dress that enlivens any look with colour. Asymmetric colourblocking sets the tone for this fun and fabulous midi dress. The midi length is designed with adjustable skinny straps and falls to a midi hem for a sense of watery movement. From a stripe of dark colour on the top to being aptly finished with lighter hues and neutral white ringing around the pleated skirt, this tent midi dress is brimming with gorgeous colour, that come alive with movement as every movement showcases the pleats more. A skinny strap sash tie cinches the style, and pulls in the pleats effortlessly, the thin sash contrasting nicely against the voluminous fabric. Invest in eyecatching colour with the bright blocks on this dress, falling in ladylike pleats which can be cinched in for a flattering finish. A relaxed, tent dress fit that is crafted from elegant plisse fabric, feel like your best self as you twirl around in swirls of colour. And then there is the flowing fit with generous swirls of plisse fabric, a shape defining waist tie, and a hem that swishes and sways with every step you take. The very epitome of easy elegance, this is a ready to slip on for everything that gives us pleats aplenty, and is almost artistic in its construction. Ticking two trends at once, this sweet midi dress combines delicate and girly pleating with contemporary colour blocking to create a strikingly modern look that is effortlessly comfortable in its flowing fit. Adjustable straps. Fully lined, not sheer. Pull on style. Made of cotton polyester blend. Comes in forest green and blue pink. Available in sizes S, M & L.
Exclusively manufactured by LeChicSG under our label.
Styled with Sorbet Coloured Skies Rainbow Sliding Chain Bag, Simple Steps Ahead Strap Heels Cream and Earthen Nature Wood Stud Earrings.
Please take your usual sizing for this dress, please discount 1 inch from the ptp for inner lining.
Size S: Ptp 17”, Waist and hips unrestricted, Down 45.5”
Size M: Ptp 18”, Waist and hips unrestricted, Down 45.5”
Size L: Ptp 19”, Waist and hips unrestricted, Down 45.5”
*Model is UK6, 174cm. She wears size S.
This midi dress is characterised by an abstract colour print that emulates freestyle watercolour brushstrokes. It is crafted from lightweight georgette and is shaped with an elasticated neckline and sleeves that drops down into a ruched bustline, and front slits for a touch of gentle volume and easy movement. Team it with trainers or sneakers to contrast the romantic pattern during a city stroll. Serve a different impression with this gorgeous abstract printed ruched midi dress that inspires intrigue and artful delight to passers by with on and off shoulder sleeves and flowy silhouette. At least it is clear this dress is a stunner. Printed with abstract colour strokes print with an elegant ruched neckline and floaty hem, channel bold and brilliant design in this feminine silhouette that will help you look the part no matter what you are headed for. A print that looks like it was inspired by Abstract Expressionist art brings youthful energy to this lightflowing dress with a ruched, retro-chic silhouette. With the gorgeous ruched neckline detail in a delicate and light pastel strokes, this dress is flatteringly ruched for all shapes and sizes and can be worn bardot style or on shoulder if you are slightly more conscious. Elasticised sleeves and neckline. Fully lined, not sheer. Concealed back zip closure. Made of cotton polyester blend. Comes in blue and citrus mint. Available in sizes S, M & L.
Exclusively manufactured by LeChicSG under our label.
This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.
Complimentary sash as per featured.
Styled with Sorbet Coloured Skies Rainbow Sliding Chain Bag, Simple Steps Ahead Strap Heels Cream and Earthen Nature Wood Stud Earrings.
Size S: Ptp 15.5”, Waist 13”, Hips 18”, Down 41”, Down to slit 29”
Size M: Ptp 16.5”, Waist 14”, Hips 19”, Down 41”, Down to slit 29”
Size L: Ptp 17.5”, Waist 15”, Hips 20”, Down 41”, Down to slit 29”
*Model is UK6, 174cm. She wears size S.
This pretty piece indulges in broderie anglaise dainty details on a ruched design with allover shirred gathers and poufy sleeves, accented with little fabric decorative buttons down the chest. Encapsulating luxurious fabrics and precise construction, it has a flatteringly ruched bodice and delicate sweetheart neckline. The ruched gathers create a rippling effect on the bodice, with the fabric creating undulating ripples all across the bodice that only serve to enhance your frame to figure flattering effect. This radiant blouse with its classic shirring and sensual neckline, will make you an enchanting beauty with carefree ease. Featuring a dizzying array of detail from the embroidery details, to the frills and trimmings along the top, wear it over denims and jeans to keep the ruche and array of details on full display. We absolutely adore the fitted look and details for the summer. Decorative buttons. Elasticised sleeves and neckline. Fully lined, not sheer. Concealed back zip closure. Made of cotton polyester blend. Comes in white and pink. Available in sizes S, M & L.
Exclusively manufactured by LeChicSG under our label.
This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.
Styled with Fraycations for Days Denim Shorts Lightwash, Fraycations for Days Denim Shorts Lilac, Simple Steps Ahead Strap Heels Nude, Simple Steps Ahead Strap Heels Lilac and Colour Candy Enamel Earrings.
Size S: Ptp 15”, Waist 13.5”, Down 18.5”
Size M: Ptp 16”, Waist 14.5”, Down 18.5”
Size L: Ptp 17”, Waist 15.5”, Down 18.5”
*Model is UK6, 174cm. She wears size S.
The dress thst would inspire a thousand crushes – this sweet and charmingly simple dress features a square neckline and has textural scrolls of broderie and eyelets all over, that resemble elegantly nuanced ripples on this textural dress. Also designed with exaggerated puff balloon sleeves, this piece has a defined waistline that flares out into an easy babydoll style. This cute sun dress dress has us daydreaming about sauntering through a meadow (we can see it on IG already). It is not just the panels of broderie or the light-as-air puffed sleeves that have our imaginations wandering, but the light-as-cloud cotton, too. All that’s missing? A pair of sandals that say “I’ll only walk on fields”. The delicate broderie detailing adds pretty prairie vibes and the balloon puff sleeves are oh-so-cute for a girly finish. From fun city breaks to relaxed tropical getaways, this feminine puff sleeve dress will look great whatever holiday you choose. Dress down for a day of sightseeing with strappy sandals and a shoulder bag for a relaxed aesthetic. Elasticised sleeves. Fully lined, not sheer. Concealed back zip closure. Made of cotton linen rayon blend. Comes in pale blue, lilac and white. Available in sizes S, M & L.
Styled with Sorbet Coloured Skies Rainbow Sliding Chain Bag, Simple Steps Ahead Strap Heels Lilac and Petals Aflutter Hoop Earrings Wintry Blue.
Size S: Ptp 15.5”, Waist 13”, Hips unrestricted, Down 33”
Size M: Ptp 16.5”, Waist 14”, Hips unrestricted, Down 33”
Size L: Ptp 17.5”, Waist 15”, Hips unrestricted, Down 33”
*Model is UK6, 174cm. She wears size S.
Prefer a cropped shape for your sweaters? We were kinda psychic, so we went ahead and adapted the popular cropped shape on sweater weather. This cropped pullover features an interesting tonal design, with extra roomy sleeves and a soft, squishy feel, that makes you feel like you are on cloud nine when you don it on. Give 'em the bold shoulder in this top. The soft cotton knit makes your soft and stretchy dreams come true, while the billowy gypsy inspired sleeves is straight out of a bohemian dream. The cropped length are ideal for flashing some skin, and also serves as a fun and playful contrast to the long sleeves on top. The roomy and billowy sleeves, when contrasted against the peek of skin at the cropped length, gives the illusion of an even slimmer waist as volume is juxtaposed with a torso-baring length. Long, billowy sleeves and a v ribbed neckline help construct this cropped knit pullover with a tonal finish. Rain or shine, this sweater has got you covered and offers a relaxed layer on colder days. This piece features exaggerated sleeves and ribbing and then a cropped length for a modern twist to your look. Pull over style. Made of stretchy tonal knit polyester blend. One colour only. Available in sizes S, M & L.
Styled with Best Strides Forward Overlay Denim Skorts Black, Jade Mist Meadows Paperbag Tie Shorts Denim, Simple Steps Ahead Strap Heels Cream and Colour Candy Enamel Earrings.
Size S: Ptp 16” – 20”, Waist 12” – 17”, Down 13” – 14”, Sleeves 26”
Size M: Ptp 17” – 21”, Waist 13” – 18”, Down 13” – 14”, Sleeves 26”
Size L: Ptp 18” – 22”, Waist 14” – 19”, Down 13” – 14”, Sleeves 26”
*Model is UK6, 174cm. She wears size S.
A hot pants-inspired length and dollops of destruction make these the cutoffs to take you through the sizzling days of the sunny season, and brings you to staycations for days on end! Featuring an ultra lightwash (for the denim washed piece) throughout for the perfect summertime flair, these slightly high rise shorts offer up that ultra laidback, everyday vibe we love for easy styling. Ever so subtle patches of distress are placed around the shorts for just the right amount of everyday appeal. A heavy frayed fringe hemline allows for that cool, lived-in and loved look that we strive for your effortless staycation look! Easy to pair, these shorts will quickly become your go-to to pair with everything in your wardrobe! Distressed and raw hem lends a utilitarian aesthetic to these denim shorts. Subtle whiskering and fading bring instant old-favorite status to cutoff denim washed shorts. If you are going for a more fashion chic look, opt for our new take of the lilac hue on a pair of denim shorts, or black that always goes with anything and everything. Retro inspired, super slimming and with lots of spunk, do not miss out on this rad pair of denims. These raw-edged shorts remind you of all the unfinished business you still have to attend to. Then again, what fun would life be if everything was sorted. That is why the destroyed look is so irresistibly alluring. Fringe hems detail on lilac and black. Front side and back pockets. Button closure with hidden zip fly. Made of denim cotton. Comes in lightwash, black and lilac. Available in sizes XS, S, M & L.
Styled with Ripples of Ruches Button Broderie Top White, Ripples of Ruches Button Broderie Top Pink, Simple Steps Ahead Strap Heels Nude, Simple Steps Ahead Strap Heels Lilac, Simple Steps Ahead Strap Heels Cream and Colour Candy Enamel Earrings.
Size XS: Waist 13”, Hips 17.5”, Rise 10”, Down 13”
Size S: Waist 13.5”, Hips 18”, Rise 10”, Down 13”
Size M: Waist 14.5”, Hips 19”, Rise 10.5”, Down 13”
Size L: Waist 15.5”, Hips 20”, Rise 11”, Down 13”
*Model is UK6, 174cm. She wears size XS.
Crafted from feminine broderie anglaise, eyelets and tonal embroidery, this would be a youthful counterpart to your separates that you would find yourself in frolicking around a flower field. Showcasing a ruffled front bib accentuated by a laser-cut lattice pattern and finished with scalloped trimmed design, let your romantic and feminine aesthetic shine through in this pretty piece. In a babydoll swingy fit, this lightweight and airy style recalls the carefree bohemian vibes from the 70s. A comfy separate for the beach and casual lunch dates alike with its lasercut scalloped bib and babydoll fit, this breezy top takes the stress out of finding the perfect warm-weather look. Designed in cotton polyester blend to keep you cool, the allover broderie eyelet design imbues a texturally charming look. With lots of special extras like a ruffle bib and intricate embroidered eyelet to spruce up this pretty short sleeve top, pair with any of our denims for a classic Summer look. Feminine details are brought to life in this delicate top. Eyelet cut-outs, frills and a baby doll silhouette exude a romantic piece that will live on in your closet with both jeans and skirts alike. Style it with skirts for a softer look, or add a distressed contract with any of our denim shorts or jeans.
Pull on style. Made of polyester blend. One colour only. Available in sizes XS, S, M & L.
Styled with Best Strides Forward Overlay Denim Skorts Lilac, Simple Steps Ahead Strap Heels Lilac and Colour Candy Enamel Earrings.
Size XS: Ptp 16.5”, Down 21” – 23”
Size S: Ptp 17”, Down 21” – 23”
Size M: Ptp 18”, Down 21” – 23”
Size L: Ptp 19”, Down 21” – 23”
*Model is UK6, 174cm. She wears size XS.
Country charm comes calling in this puff-sleeved midaxi dress fitted with ruching and covered in a darling, ditsy floral print in earthy warm tones. Perfect for a flirty tea party date teamed with your favorite mules and a double coat of mascara for the ultimate come-hither look, we love the slit detailing and ruched construction, adding instant outfit elevation. This effortlessly feminine midi dress is filled with playful yet gentle, romantic elements. Cut from crepe peppered with florals and flocked with warm rustic tones, the dress is lined for coverage fully. It has a flattering sweetheart neckline and a fitted waist that kicks out to a floaty hem which moves elegantly with every step, with a front side slit that cuts to the upper thigh for a little peek of skin and to show off those legs. Style it with a pair of sandals and a shoulder bag in neutral hues. With a girlish flared design and all-over floral detailing, you could be a humble village girl, a regal princess or a seductive temptress...but that's pretty normal for you. Let your imagination run wild. The pretty and clean fabric is dotted with dainty warm flowers. Delicate details, such as the ruching at the bust, puff sleeves, and rustic flowers, give this dress an idyllic feel. This easy maxi has a breezy silhouette with its flowing long skirt and voluminous puff sleeves. Deck out for luxurious garden parties in this style, a huge nod to the much loved and trending prairie style. Add another day dress to your wardrobe with this feminine floral tea dress, featuring gathered detailing on the bust that forms a flattering sweetheart neckline, continuing to a thigh grazing slit at the side. Fully lined, not sheer. Concealed back zip closure. Made of crepe polyester. One colour only. Available in sizes S, M & L.
Styled with Simple Steps Ahead Strap Heels Nude and Petals Aflutter Hoop Earrings Wintry Blue.
Size S: Ptp 16”, Waist 13.5”, Hips 17”, Down 42”, Down to slit 26.5”
Size M: Ptp 17”, Waist 14.5”, Hips 18”, Down 42”, Down to slit 26.5”
Size L: Ptp 18:, Waist 15.5”, Hips 19”, Down 42”, Down to slit 26.5”
*Model is UK6, 174cm. She wears size S.
A pair of denim shorts featuring a high rise paperbag waist, removable sash belt, 4 buttons closure, slanted front welt big pockets, and a cute cuffed hem. With an elastic paperbag waist, and a relaxed fit - you are bound to have some fun in this piece. Made from soft fabric with subtle stretch that lends a figure-flattering fit, this has a thick elasticized waistband with belt loops and paperbag frilled edges. We specially love the unique and soothing colour of the shorts, it is in a light misty jade or silvery sage that lends allure to your look and adds a nature inspired touch with its earthy hue. Made in a sturdy cotton denim with a high, frill-trimmed paperbag waist, this is perfect for teaming with cropped tops or tuck in your tees for a vintage spin. Durable and made to outlast, these denims are your canvas to mix about with your tops. This ruched paperbag shorts are the ultimate sunny day pair. Made from rigid denim that shapes to your body with each wear, this relaxed denim shorts has an elastic shirred paperbag waist for extra comfort, and takes you anywhere from home relaxation, hanging beachside to that Sunday brunch date. With a nice accent around the waist, the moderately loose silhouette with ruffled waistline will make your thighs look sleek! The ruffled paperbag waist, exposed button fly and cuffed hems add fun frill to your warm weather look. Side pockets add functional detail. Comes with side pockets. Paperbag elasticized waistline. Front button closure. Made of 100% denim cotton. Comes in jade green and denim. Available in sizes XS, S, M & L.
Styled with On Cloud Nine Tonal Cropped Knit Sweater, Simple Steps Ahead Strap Heels Cream, Pocket Full of Posies Button Ribbed Knit Tee White, Scandi Ark Long Drop Chandelier Earrings and Colour Candy Enamel Earrings.
Size XS: Waist 12.5” – 15.5”, Hips 17”, Rise 10.5”, Down 15.5” – 16.5”
Size S: Waist 13” – 16”, Hips 17.5”, Rise 10.5”, Down 15.5” – 16.5”
Size M: Waist 14” – 17”, Hips 18.5”, Rise 10.75”, Down 15.5” – 16.5”
Size L: Waist 15” – 18”, Hips 19.5”, Rise 11”, Down 15.5” – 16.5”
*Model is UK6, 174cm. She wears size S.
Stay on-trend in a basic ruched crop cami top. The top features a straight cut neckline, ruched bust construction, spaghetti straps, and a cropped hem. The top is composed of a smooth knit fabric that offers a relaxed fit with a high stretchability. Get spring break ready in 8 colours that are set to give you any look your are looking for. The ruched top is complete with skinny straps, a straight cut neckline, stretch knit fabric base and skin baring cropped hem. Complete your look with the matching skirt and heels. Ruched in all the right places, this crop cami is a next-level basic you gotta have. Simple and elegant, this is the perfect cami for any occasion. Characterised by its square neckline and form-fitting shape, this cami is diverse in its styling options making it the perfect wardrobe basic. In a light-weight knit fabrication, this garment naturally allows for high stretch to ensure it fits firm to the body. With a banded waist hemline, this top shapes a slimming fit and takes in the waist to maximum flattering effect. Elasticised bustline. Pull on style. Made of cotton knit. Comes in black, white, cream, nude pink, olive green, steel blue, honey yellow and mauve. Free sized.
Styled with Jade Mist Meadows Paperbag Tie Shorts Denim, Simple Steps Ahead Strap Heels Cream, Jade Mist Meadows Paperbag Tie Shorts, Best Strides Forward Overlay Denim Skorts Khaki, Lush and Lofty Culottes Navy Blue, Lush and Lofty Culottes Lilac, Heightened Security Strappy Heels White, Heightened Security Strappy Heels Lilac, Colour Candy Enamel Earrings, Earthen Nature Wood Stud Earrings.
Ptp: 14.5” – 22”
Waist: 13.5” – 17”
Down: 16.25”
*Model is UK6, 174cm.
This dress features a playful silhouette with a ruffled ruched bust, puffed shoulders, and a square neckline with a little dainty bow. This piece is ruched entirely through the bust with elastic banding at the square neckline and shoulders, fitted with puff sleeves for a prairie milkmaid look. Cut for a softly fitted look that flares out subtly below the waist, this piece is so flatteringly ruched and its lovely fabric boasts breezy smoothness. Enhance the relaxed feel of this number by wearing the sleeves off your shoulders for a more undone touch to it. Showcasing a ruched bodice and trimmed with ruffles along the neckline, a sumptuously ruched stretch-linen a-line dress blends dreamy confidence with feminine detailing. Crafted in a flattering silhouette with a shirred bodice, delicately ruched centre front and a playful and frilly bow accented neckline that works on or off the shoulders. With blouson style puff sleeves this dress combines voluminous styling with a structured finish. Anchored by shirred shoulders and sweet ruffled trimmings, this dress is a total modern romantic. Gathered bust and sleeves detail a flattering silhouette with a wide square neck and prairie style. This milkmaid style is so on a boost right now, add this one to your collection for pastoral posterity. We love how the voluminous top, contrasted with its simple flared bottom, work to create a more slender silhouette as the puff sleeves make your arms look smaller as well. Elasticised at neckline and sleeves. Concealed back zip closure. Made of cotton polyester blend. One colour only. Available in sizes S, M & L.
This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.
Styled with Heightened Security Strappy Heels White and Petals Aflutter Hoop Earrings Wintry Blue.
Size S: Ptp 15” – 17”, Waist 14.5”, Hips 18”, Down 30”
Size M: Ptp 16” – 18”, Waist 15.5”, Hips 19”, Down 30”
Size L: Ptp 17” – 19”, Waist 16.5”, Hips 20”, Down 30”
*Model is UK6, 174cm. She wears size S.
See you at our launch on Wednesday, 28 Oct, 8pm!