Urbane Reign

29th March 2019

Presenting the urban trends that reign supreme this season

Longline knits, dungarees, gingham tiers & even tulles!

There's something for everyone - shop new now!

Presenting our next instalment coming up soon, 30 March 8PM: Urbane Reign

The classic minimalist design of a jersey cotton tee dress is transformed into a modern feminine silhouette with the addition of layers and layers of tulle. Overlaid in a zigzag fashion of interchanging layers of tulle and cotton, this number features an intriguing play of tiers of tulle and cotton in asymmetric layers, reflecting an airy, ethereal design aesthetic. The expressively layered tulle articulates an edgy personality and lets you stand out instantly to statement-making impact. Layers of frothy tulle are offset by comfy cotton tee top, embrace the eclectic styling of this spellbinding beauty. This voluminous glamour piece gives a dreamy and enchanting silhouette that is part fantasy, part lawless muse. Slip on style. Made of tulle and stretchy jersey cotton. Comes in ash grey, white and black. Free sized.

Styled with Fanning Flames Tassel Earrings Black.

Ptp: 17.5” – 21”
Waist: 15.5” – 18”
Hips: 18” – 22”
Down: 47”
Down (length of inner cotton) : 30.5” – 38”

*Model is UK6, 170cm.


Made for low-key living, this easy overall is crafted from a soft but durable almond coloured denim material with a comfortable stretch and wide cords. A versatile style designed with the classic front bib with a patch pocket and adjustable braces, finished with playful pockets at the side and cut in a mini length perfect for warm afternoons out in the sun during Summer. Exude old-school charm today in this feminine iteration that is adjustable at the straps to your desired frame. Great for teaming with a simple tee, crisp shirt and good to go with trainers, and in a seasonal khaki colour, this light coloured dungaree is a breath of fresh air to introduce to Spring. Functional side pockets and back pockets. Secured with adjustable straps to metal hook braces at chest. Slip on style. Made of denim. One colour only. Available in sizes S, M & L.

Styled with Fanning Flames Tassel Earrings Pink.

Size S: Ptp unrestricted, Waist 16.5”, Hips 18”, Down 31” – 35”
Size M: Ptp unrestricted, Waist 17.5”, Hips 19”, Down 31” – 35”
Size L: Ptp unrestricted, waist 18.5”, Hips 20”, Down 31.5” – 35.5”

*Model is UK6, 163cm. She wears size S.


Styled in a season-favourite gingham pattern in summery sweet colours, this summer tank dress is adorned with functional buttons down its neckline, and swishes out charmingly and effortlessly in a gorgeously triple tiered skirt. Imbued with a vintage spin, this tank dress reflects a free spirited lifestyle and carefree youthfulness. The tiered skirt is a boho-inspired touch, hitting slightly below the knee in the perfect summertime length. Vibrant gingham print lends a retro sensibility to this bold tank dress ensemble. Flaunting right-now buttons down the neckline and a layered tiered skirt, this piece is an updated interpretation of the picnic plaid. A charmingly cute button dress spun in a soft cotton dressed in on-trend gingham patterns, this dress is classic in fit, rich in colour and high on style. A beautiful feminine rendition that reminds of the countryside, you need this in your wardrobe now! Functional buttons in front. Elasticised at waist. Slip on style. Made of thick cotton linen blend. Comes in yellow and pink. Free sized.

Styled with Circle of Life Rattan Bag and Petals Aflutter Hoop Earrings Wintry Blue.

Ptp: 17”
Waist: 11” – 18”
Hips unrestricted,
Down 38.5”

*Model is UK6, 163cm.


Spun from a lightweight knit, the longline profile is perfect for wearing with long bottoms or midi/maxi dresses for a pared back style. This longline design is great for that added coverage, and for creating a longer, slender silhouette through effortless layering. We can’t help but fall for this longline cardigan, with its cosy knit fabric, asymmetrical hemlines, open front design and long slits at the side that makes for easy strutting downtown, and offers a peak of all the interesting layers underneath! Wear it easily over anything and complete the look with a cross-body bag. Soft and fluid, this midi length cardigan is both warm and flattering with its longline length. The open front style gives it a more relaxed and laidback silhouette and makes for a comfortable classic that will age gracefully through the seasons.
Throw on style. Made of woven knit. Comes in black, white, ash grey and nude pink. Free sized.

Styled with Wildflower Wiles Ruffle Slip Midi Dress, Eyelets Aflutter Button Top, The Errand Day Paperbag Pants Khaki, Blue Eyed Damsel Button Dropwaist Midi Dress, Hotness on Hoops Tassel Earrings Rainbow and Fanning Flames Tassel Earrings Black

Ptp: 21” – 26”
Sleeves: 23.5”
Down: 28.5” – 43”

*Model is UK6, 163cm.


An asymmetrical hem cut decorated with ruffle edges lends a decidedly modern edge to this stylish silhouette. Team this dramatic design with a statement necklace and heels for maximum impact. Enlivened with flouncy ruffles and in a shape flattering style, flaunt those shoulders and twirl around with these dramatic ruffles! An off shoulder keeps you stylish, while the ruffle overlay neckline gives flair. With a dramatic ruffle off the shoulder neckline, it is fitted at the waist and then drapes dreamily down to ruffle-trimmed hems in asymmetric fashion, falling down to a high-low style. Its structured fabric holds its shape and flatters the body. It features an impossibly comfortable smooth fabric and romantic ruffle overlays for an effeminate flair. Can you resist its charms? This beaut is full of drama, and you can be sure to feel bold and beautiful in this. The unevenly diagonal hemline add even more detail to this distinctive dress. Concealed back zip closure. Made of cotton polyester blend. Comes in black and blue. Available in sizes S, M & L.

Styled with Petals Aflutter Hoop Earrings Wintry Blue.

Size S: Ptp 16”, Shoulders 17.5”, Waist 13.5”, Hips 17”, Bust down 24.5” – 33.5”
Size M: Ptp 17”, Shoulders 18.5”, Waist 14.5”, Hips 18”, Bust down 24.5” – 33.5”
Size L: Ptp 18”, Shoulders 19.5”, Waist 15.5”, Hips 19”, Bust down 25” – 34”

*Model is UK6, 163cm. She wears size S.


This fuss-free, collarless henley tee is a comfortable yet sturdy fit for everyday wear. The soft jersey knit if soft to the touch, and features easy button closures and a pocket at the side for added durability and utility. Say yes to the henley as your new tee of choice today. Updated in soft cotton with a streamlined fit and chic neckline details, this piece is wearable for the everyday while still looking polished and put-together, the kind of low maintenance comfort that is so easy and effortless. The edges of this basic tee feature deliberately distressed frayed edges for a raw and edgy street vibe. Buttons are not functional. Slip on style. Made of knit blend cotton. Comes in olive green, almond & black. Free sized.

Styled with The Errand Day Paperbag Pants Khaki, The Errand Day Paperbag Pants Olive Green and Hotness on Hoops Tassel Earrings Rainbow.

Ptp: 19.5”
Down: 23” – 24”
Sleeves: 23”

*Model is UK6, 163cm.


Tonal colour blocking in bright hues lends a graphic twist to this playful mod shift dress. Mod-inspired colour panels artfully demarcate a boldly colourblocked, ponte-knit shift dress for a retro-chic finish. Add a bit of modern sophistication in contrasting colourblocks to your 9-to-5 wardrobe now. Brighten up your daily repertoire with this clean cut shift dress, stand out in minimal style highlighted in vibrant hue play. Slip on style. Made of cotton polyester blend. One colour only. Available in sizes S, M & L.

Size S: Ptp 16”, Waist 14.5”, Hips 18”, Down 33”
Size M: Ptp 17”, Waist 15.5”, Hips 19”, Down 33”
Size L: Ptp 18”, Waist 16.5”, Hips 20”, Down 33.5”

*Model is UK6, 163cm. She wears size S.


A clean, minimalist cut sleeved shift dress in a rich forest green hue, pleated panels on the side of its hem inject subtle movement to this boxy fit, and breaks up the monotony of this simple shift dress. The precise pleating details that exist on the side hems neatly accentuates a smart shift dress and offer a crisp, on-trend finish to this timeless shift silhouette. Concealed back zip closure. Made of cotton polyester blend. One colour only. Available in sizes S, M & L.

Styled with Studded Spectacle Tassel Earrings Daisypop.

Size S: Ptp 17.5”, Waist 17.5”, Hips 18”, Down 33”
Size M: Ptp 18.5”, Waist 18.5”, Hips 19”, Down 33”
Size L: Ptp 19.5”, Waist 19.5”, Hips 20”, Down 33.5”

*Model is UK6, 163cm. She wears size S.


Make the most of your summer with full length buttons and high impact prints like the ones presented on this ultimate summer style.  A breezy midi meant for brunch and beach days alike, the fresh seasonal prints and on-trend button details make this the perfect piece to slip-on-and-go!  Button front dresses have all but taken over at retail.  They add an elevated, vintage-inspired vibe to this airy cotton frock.  We love how the slender straps flaunt pretty shoulders and back while keeping the design in place with its hippie smocked design at back.  Buttons are decorative.  Functional front pockets.  Smocked at back, stretchable.  Slip on style.  Made of viscose elastane cotton blend.  Material is very stretchable.  Comes in 4 colours, stripes, navy and white florals and palm leaf.  One size only.

Styled with Studded Spectacle Tassel Earrings Daisypop

Ptp: 14” – 21”
Waist: 12.5” – 20”
Hips: unrestricted
Down: 40.5”
Strap length front 4.5”
Strap length back 7”

*Model is UK6, 163cm.


For eye-catching style & a figure flattering fit, add this staple easily into your wardrobe. This comes in ash grey and black for a neutral look that is easy to style and layer with, and its mock layered style adds texture and visual interest. The stretchy knit fabrication makes this top comfortable for all day wear, and it is finished with a contrasting collar that creates a layered look without adding bulk. Whether you are looking to add a sporty fall air or a relaxed city look, this piece fits the bill. A comfy look and feel, this soft to the touch sweater is made for cosy conditions. Soft, luxurious and undeniably chic, the soft knit is so easy to the skin and achieves cosy comfort thanks to its premium appeal and finish. This is your perfect choice for travelling in pure comfort and style or keeping warm in the office. Slip on style. Made of stretchy woven knit. Comes in grey and black. One size only.

Styled with Fitted Force Cropped Jeans, Summery Suede Shorts Khaki and Hotness on Hoops Tassel Earrings Rainbow.

Ptp: 15.5” – 20
Down: 20”
Sleeves: 16.5”

*Model is UK6, 163cm.


Three reasons to love this sweater: the soft luxurious furry knit texture, its rich rosewood hue and tie string laceup cropped style! Its colour and cropped length make it a desired pair with any high waisted denim bottoms. Edgy details are key, giving this knitwear a twist with asymmetric hems and the tie string scrunched up style shapes your torso flatteringly to give the illusion of a smaller waistline. If you are shy of revealing your midriff, you may layer a basic tank underneath to go, or simply adjust the tightness of the string to provide your midriff with coverage. From cool morning commutes to post-practice coffee, embrace covered comfort in this cosy layer. Features drawstring tie detailing at bodice. Can be tied to desired tightness. Slip on style. Made of wool knit blend. One colour, one size only.

Styled with The Errand Day Paperbag Pants Black and Hotness on Hoops Tassel Earrings Rainbow.

Ptp: 19” – 25”
Down 20”
Sleeves: 22”

*Model is UK6, 163cm.


These paperbag trousers make you look instantly put together and mature, and they’re great for fancier occasions if you don’t want to wear a dress, or they can look professional enough for work. Its comfy and casual style makes it laidback enough for running weekend errands but can be polished up for the workplace! The ruffled, paperbag style waistline is well balanced out by the elongating and slimming effect of the tapered pant legs and are the best way to add a tailored look to your workwear style. A catwalk fave and runway favourite, the waist cinching balanced with surplus of fabric creates an interesting contrast that is flattering to wear and easy to pull off. The ruffled details on the waist draws attention to the waistline, whilst abdomen-hiding in the surplus of fabric, these 'it' pants showcases the new fit and waistband details very well. Slightly menswear-inspired and sporting a scruffy ruggedness, these pants boast of a toughness and fluidity in the modern woman who is looking for an alternative look from the straight pegs and fitted styles. Keep your silhouette in check today in this high waisted staple! Paperbag waist pull on style, elasticized at waist with a matching waist tie. Functional side pockets. Slip on style. Made of cotton linen. Comes in olive green, khaki and black. Available in sizes S, M & L.

Styled with Henley Honing Knit Top Almond, Eyelets Aflutter Button Top, Furry Fun Laceup Knit Pullover and Hotness on Hoops Tassel Earrings Rainbow.

Comes with complimentary waist tie as featured.

Size S: Waist 13” – 18”, Hips 19”, Rise 10”, Down 36”
Size M: Waist 14” – 19”, Hips 20”, Rise 10”, Down 36”
Size L: Waist 15” – 20”, Hips 21”, Rise 10.5”, Down 36.5”

*Model is UK6, 163cm. She wears size S.

See you at our launch on Saturday, 30 March, 8pm!

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