Joie de Vivre

5th October 2020
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Step right into broderie boulevard in the coming together of soft elements with structure

Eyelets, broderie, ruches and tiers convene to make your look a light, comfy fairy tale that elicits innocence and romanticism

Designed for day dreaming, instinctively and effortlessly feminine, bring soft texture to the scene that inject a three-dimensional element

Dressed in sumptuous embroidery & intricate eyelets, meet your perfectionist requirements from every angle

Whimsical, fun and limitless, get beautifully styled for whatever's on your calendar in these smile-sparking numbers upcoming on 7 Oct Wed 8PM.

 

Seen on the day, this dress is cut from crisp cotton-blend poplin traced with dainty broderie anglaise coupled with circular lace trimmings all over, cut in a flattering twist knot ruched neckline and in a milkmaid style with puff sleeves. Elicit innocence and romanticism in this super sweet number, swept away with its beautiful tiers that drop to a midi length. Attending a garden wedding or a lavish day party? Look no further than this meticulously crafted midi dress. Expertly made in cotton linen, it is designed with a twisted knot accent at the bust and relaxed, cute puff sleeves that are elasticized and stretchable. Emulate the luxe sensibility by pairing it with neutral pumps and a classic clutch. The ruched and twisted knot bust design is extremely flattering, providing shape and the perfect fit. The ruffled tiered skirt that drops down to a swing gives added femininity to your look. The overlap centered twist knot brings together the design and centers the attention to the middle, so that the vision drops down from there and lets the entire dress take centerstage with the focal point in the middle. The allover broderie anglaise details gives this flattering midi dress comfort and flair so you're beautifully styled for whatever's on your calendar. The twisted front you love and flowy lines add a feminine shape you'll wear year after year. Add one of our comfortable shrugs for an effortless finishing touch. Fully lined, not sheer. Elasticised neckline & sleeves. Concealed back zip closure. Made of cotton linen rayon blend. Comes in blue, lilac & white. Available in sizes S, M & L.

Styled with Heightened Security Strappy Heels Lilac, Petals Aflutter Hoop Earrings Blush and Scandi Ark Bamboo Bag.

This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.

Size S: Ptp 15” – 16”, Waist 13”, Hips 17”, Down 43”
Size M: Ptp 16” – 17”, Waist 14”, Hips 18”, Down 43”
Size L: Ptp 17” – 18”, Waist 15”, Hips 19”, Down 43”

*Model is UK6, 174cm. She wears size S.

 

Made from lightweight cotton, this dress proves that eyelets can work beautifully for warmer climes. It is shirred for a close fit through the bodice and falls to a tiered broderie anglaise skirt. Adorned with two cute decorative buttons on the ruched bust, it completes the milkmaid look without looking too over the top. Wear yours with chunky sandals and a straw tote. Designed in a midi length, this breezy dress is crafted from cotton with a voluminous tiered broderie anglaise skirt. It is complete with a cute ruched bodice, which molds naturally to the frame, and flanked with puff sleeves to come full circle on the milkmaid style. The perfect length puff sleeves and sweetheart neckline add a feminine touch to this must-have midi dress. The dress in a luxurious linen, is breathable, comfortable and super-flattering, decorated allover in starburst eyelets. A flattering silhouette for anybody, this is the perfect addition to any wardrobe and will stay on rotation for seasons to come. Designed for day dreaming, instinctively and effortlessly feminine with a flattering fit, floaty skirt and dreamy broderie. The eyelet cutouts gives this dress edge as it injects a three dimensional element. This captivating dress is crafted in beautiful soft rayon that cascades into gathered tiers to create a floaty silhouette with plenty of movement. Fully lined, not sheer. Decorative buttons. Elasticised neckline & sleeves. Concealed back zip closure. Made of cotton linen rayon blend. Comes in pink, lilac & white. Available in sizes S, M & L.

Styled with Simple Steps Ahead Strap Heels Nude and Petals Aflutter Hoop Earrings Blush.

This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.

Size S: Ptp 15.5”, Waist 13”, Hips 17”, Down 42”
Size M: Ptp 16.5”, Waist 14”, Hips 18”, Down 42”
Size L: Ptp 17.5”, Waist 15”, Hips 19”, Down 42”

*Model is UK6, 174cm. She wears size S.

 

A classic in the making with vintage details, a timeless cut and in a perfect, sublime lilac pink that is pretty, unique and feminine at the same time. An easy favourite with its live-in fit, this mini dress in made from softly textured polyester rayon with ruffled tier details and blouson sleeves. Don’t mind if we do. Designed for getaways and easy dressing, this captivating sundress is crafted in beautiful soft material that cascades into gathered tiers to create a floaty silhouette with plenty of movement. Comes with matching underpinning for coverage, this broderie dress can meet your perfectionist requirements from every angle. Cheerful broderie patterns, eyelet and floral textures all over make it a real smile-sparking number. Just as fun to wear on balmy days in the city as on sun soaked vacations, and made from broderie anglaise cotton voile, this is tiered through the skirt for playful movement and has billowy blouson sleeves. The billowing tiers and blouson sleeves create lots of volume. Dressed in sumptuous embroidery and intricate eyelets, we are finding such joy in these Autumn afternoons in this lovely number. Whimsical, fun and limitless, this dress evokes an effortless, feminine and free spirited look. Made from tiers of broderie anglaise cotton, this is as elegant as it is bohemian. Blouson sleeves and floaty tiers accentuates the flowy structure of this piece crafted to artisanal precision, with beautiful blooms and petals scattered all over the bodice. Comes with complimentary inner slip. Inner slip has adjustable straps. Not sheer when worn with matching inner slip (in lilac colour). Pull over style with back keyhole closure. Made of polyester blend. One colour only. Available in sizes XS, S, M & L.

*Complimentary matching inner slip (lilac) that is worn on the inner provided, comes with it when purchased as a separate piece.

Styled with Simple Steps Ahead Strap Heels Lilac and Petals Aflutter Hoop Earrings Blush.

Size XS: Ptp 17.5”, Waist 16”, Hips 22”, Down 32”
Size S: Ptp 18.5”, Waist 17”, Hips 23”, Down 32”
Size M: Ptp 19.5”, Waist 18”, Hips 24”, Down 32”
Size L: Ptp 20.5”, Waist 19”, Hips 25”, Down 32”

Inner slip ptp 16.5”, waist 17”, hips 19”, down 29.5”

*Model is UK6, 174cm. She wears size XS.

 

An effortless yet eye-catching silhouette, this pared back jersey tee dress is designed with the modern minimalist aesthetic in mind. With a universally flattering cross back style with exposed back waist, it fits effortlessly over the body. This straight style tee shirt dress in soft jersey made of a modal cotton blend has a round, slightly wider neckline, with short sleeves and short slits in the sides. Hit refresh on your daytime wardrobe with this jersey t-shirt dress. Stretchy and comfortable in fabric, it features cross back detail with a simple scoop neckline and an elasticated waistband to flatter your curves. The perfect length for both work, play or sport, this knee length dress is a basic wardrobe requirement. Simply style with trainers and a denim jacket for an effortless look. Designed to fall at a mid-calf length, it features a straight hemline and a comfortable elasticated waist that creates a subtle gathered effect at the back. In fresh, comfortable jersey, this short-sleeved t-shirt dress is distinctive for its trendy look, composed of a straight-cut t-shirt hem, and naturally flared skirt. Designed to flatter, this desirable dress is the ideal option for day to evening events. Cut from a supremely comfortable rayon spandex blend, which cleverly hugs the body, yet retains its structure over time. It makes you feel confident and sexy, but at the same time casual and comfortable – just the perfect mix, if you ask us. Elasticised at back. Pull on style. Made of stretchy cotton rayon blend. Comes in ash grey and black. Available in sizes S, M & L.

Styled with Simple Steps Ahead Strap Heels Nude and Scandi Ark Long Drop Chandelier Earrings.

Size S: Ptp 16” – 21”, Waist 12.5” – 19”, Hips 17.5” – 23.5”, Down 37.5”
Size M: Ptp 17” – 22”, Waist 13.5” – 20”, Hips 18.5” – 24.5”, Down 37.5”
Size L: Ptp 18” – 23”, Waist 14.5” – 21”, Hips 19.5” – 25.5”, Down 37.5”

*Model is UK6, 174cm. She wears size S.

 

Step right into broderie boulevard in this laced up in the middle broderie anglaise milkmaid dress with a high waistline atop a structured rigid denim skirt, flower broderies shaping a sweetheart cupped bust flanked by cute puff sleeves. In a full, allover crisp white but spruced up with broderie and texture blocking details, this dress stands out in subtlety. We absolutely love the sweet combination of broderie, milkmaid with street denim at the bottom, a coming together of soft elements with structure. The perfect pick for vaycay season, pack this on your next staycay around our sunny island and get that gorgeous glowy tan to go with the all-white! Get instant angel girl vibes in this all-white number, played up with broderie details and a laceup front, this is on the top of our hit list this season. This dress would look great teamed with a denim jacket and flats for a fashion forward daytime look. With floral broderie details lending a hyper feminine tone, this is fitted with voluminous puff sleeves and a fitted waist before falling to a structured denim skirt with a laced up fit. Give your outfit a boho summery look by showing off your shoulders in this! Girly denim is where it is at. Styled with a flirty low and wide sweetheart neck with a lace-up placket dropping down, floral embellishments adds to the soft femininity of the look. The peasant style eyelet embroidery framing the bustier bustline complements the all white base in a demure, prairie style. Feminine and free, this bias cut mini is as eye-catching as it is effortless with its tie bust detail and those pretty puff sleeves. Elasticised neckline and puff sleeves. Lined bust up at cotton fabric. Outside of bust up areas, material is made of thick cotton denim which is not sheer. Concealed back zip closure. Made of denim cotton spandex blend. One colour only. Available in sizes S, M & L.

Styled with Heightened Security Strappy Heels Lilac and Petals Aflutter Hoop Earrings Blush.

This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.

Size S: Ptp 15” – 16”, Waist 12.5” – 14”, Hips 16.5” – 19”, Down 30”
Size M: Ptp 16” – 17”, Waist 13.5” – 15”, Hips 17.5” – 20”, Down 30”
Size L: Ptp 17” – 18”, Waist 14.5” – 16”, Hips 18.5” – 21”, Down 30”

*Model is UK6, 174cm. She wears size S.

 

Made in a beautiful blend of cotton with a special garden-party vibe, this mini dress is lacey and button-down with those puff sleeves you love so much. A classic in the making with the vintage details, a timeless cut, and effortless white. Made with a flattering fitted shaped and ruched waistline and covered buttons details. Dress it up, dress it down, wear it often. From crazed work days to sunny slow afternoons, this amazing white eyelet beauty will uplift your mood instantly. With the cutest puffy sleeve and an attractive V-neckline, lined down front with fabric buttons, this dress is relaxed and fully lined on the inside for ultimate ease. The beauty is in the details in this one, and it sets the tone with delicate eyelet embroidery details and a mini length. This eyelet button dress radiates a dreamy look in the clean and flawless style in an all-white design. It is a fresh, breezy look for Summer and beyond, and makes for a delightful warm weather pick. The puff sleeves with button secures add to the sweet, feminine aesthetic, and the eyelet construction with lining ensures all day breathable comfort. The textural eyelets are sweet, dreamy and angelic – but when you add them on a classic shirt dress look it gets even more sensational. Eyelets are rendered in a classic favourite and all-time universally flattering style: the structured shirt dress. This latest take combines both masculine and feminine with this number, and makes eyelet suitable for work with its button accented design. The crisp broderie anglaise makes this snowy number really clean and simplistic enough for work, jazzed up with eyelet embroidery motifs and ruches that make it a fresh, romantic way to wear the trend. Fully lined, not sheer. Decorative buttons. Concealed side zip closure. Made of cotton polyester spandex. One colour only. Available in sizes S, M & L.

Styled with Simple Steps Ahead Strap Heels Nude and Scandi Ark Long Drop Chandelier Earrings.

Size S: Ptp 16.5”, Waist 12.5” – 13.5”, Hips 17.5”, Down 32.5”
Size M: Ptp 17.5”, Waist 13.5” – 14.5”, Hips 18.5”, Down 32.5”
Size L: Ptp 18.5”, Waist 14.5” – 15.5”, Hips 19.5”, Down 32.5”

*Model is UK6, 174cm. She wears size S.

 

Everyone's favorite length for easy dressing and ultimate comfort, maxi dresses never fail to make a statement. A sweetheart square neckline with flutter sleeves and flattering ruched tie bust detail in front, there is some serious daytime inspiration right here. This style has a pretty wide ruffled hem and a drawstring laceup bust for a customized fit. Perfect for warm summer evenings and evoking lots of garden party vibes, the broderie anglaise patterns and ruched bust add just the right amount of detail to the loose fit. With on trend ruching details and pretty flutter sleeves, this relaxed and swingy dress is great for an effortless event ready ensemble style with wavy locks that cascade down for a lively, prairie look, perfectly capturing the style’s whimsical mood. The ruffle trimmed maxi dress with an empire fit is made all the more appealing with intricate floral broderies and a breezy flounced hem. Designed with flirty flutter sleeves, this dress is made to flatter and enhance with its fitted bodice and full skirt that opens up into a ruffled hem. The endearing flutter sleeves and free moving skirt imbue this imaginative style with comfort and flair so you would be beautifully styled for whatever’s on your calendar. Fully lined, not sheer. Smocked back. Elasticised neckline and sleeves. Drawstring laceup scrunched bust details. Pull on style. Made of polyester blend. One colour only. Available in sizes XS, S, M & L.

Styled with Simple Steps Ahead Strap Heels Nude and Scandi Ark Long Drop Chandelier Earrings.

This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.

Size XS: Ptp 14.5” – 16.5”, Waist 13.5” – 16.5”, Hips unrestricted, Down 49.5”
Size S: Ptp 15” – 17”, Waist 14” – 17”, Hips unrestricted, Down 49.5”
Size M: Ptp 16” – 18”, Waist 15” – 18”, Hips unrestricted, Down 49.5”
Size L: Ptp 17” – 19”, Waist 16” – 19”, Hips unrestricted, down 49.5”

*Model is UK6, 174cm. She wears size XS.

 

This charmingly chambray denim dress comes in a beautiful wrap neckline that falls into ruches at the side adorned with stud buttons, then drops to an asymmetric ruffle trimmed edges skirt. In the sweetest chambray denim wash, this denim wrap dress is pretty much the frock of our fantasies. Flirty ruffles and slightly puffed sleeves make the whole situation extra dreamy, and the denim and stud touches bring a streetwear edge into your look. Featuring ruched details at the side, draped ruffles at the hem, and an uneven hemline, the ruffle flounces at the hem imbue a flowy style to the structured chambray look. Ruffle trims shimmy down from the curved hemline of this denim dress shaped with waist-whittling side ruching that ends with studs that give us some rock & roll vibes, and also the perfect flattering fit. The puff sleeves also comes with elasticity for easy wearing and versatile styling and an on-trend nod to the puff sleeve prairie trend now. Elasticised neckline & sleeves. Decorative buttons. Concealed back zip closure. Made of medium wash denim cotton fabric. One colour only. Available in sizes M & L.

Styled with Simple Steps Ahead Strap Heels Lilac and Petals Aflutter Hoop Earrings Blush.

This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.

Size M: Ptp 17.5”, Waist 16”, Hips 18”, Down 29” – 31”
Size L: Ptp 18.5”, Waist 17”, Hips 19”, Down 29” – 31”

*Model is UK6, 174cm. She wears size M.

 

Made with a special garden-party vibe, this knit tee dress is lightweight, lacey and accompanied by a slip. A classic in the making from the vintage details to the timeless cut. Special enough for a party, fuss-free enough for everyday, this tee dress is made with a classic fit. It comes with a tonal slip to temper the semi-sheer finish. The crochet details provides an edgy cool, yet femininely inspired artisanal touch. Crocheted in a feathered pattern that resembles fern leaf motifs, in a knitted crochet style with a slip underneath, this mini dress is perfect for carefree summer days with free spirited sandals and a straw handbag. The pretty cream hue it comes in also runs through your wardrobe staples as a palette cleanser, and even better that the complimentary slip that comes with it is in the same neutral cream, this lets it double up as an effective slip for other pieces in your wardrobe this Summer! Featuring a fun lace texture with a slimming straight cut effect that runs smoothly down your body, this is a timeless piece with an elegant silhouette, a great option with classic nude heels for any occasion. Made from a blend of cotton polyester, this is just as comfortable as your basic lived-in tee, but definitely not basic. Comes with matching underpinning for coverage, this crochet dress can meet your perfectionist requirements from every angle. Comes with separate inner slip, not sheer. Pull on style. Made of cotton polyester blend. One colour only. Available in sizes S, M & L.

Complimentary inner slip provided with this, comes with it when purchased as a separate piece.

Styled with Simple Steps Ahead Strap Heels Nude and Scandi Ark Long Drop Chandelier Earrings.

Size S: Ptp 18” – 21”, Waist 19” – 22”, Hips 20” – 23”, Down 29”
Size M: Ptp 19” – 22”, Waist 20” – 23”, Hips 21” – 24”, Down 29”
Size L: Ptp 20” – 23”, Waist 21” – 24”, Hips 22” – 25”, Down 29”

*Model is UK6, 174cm. She wears size S.

 

This asymmetric denim skirt is made from light wash denim and has lots of frays and ripped details for an 80s’ feel. This iteration is intentionally distressed with five pockets, contrast stitching and an asymmetric frayed hemline with lots of distressed details. Style this lightwash skirt with a tucked in t-shirt and chunky sneakers for an effortless casual look. Short skirt, high hopes. Take your denim skirt game to the next level with a mid waist, vintage distressed and a super light blue wash. An essential piece that would save the day anytime, this denim skirt promises a live-in look that is super stylish, classic yet modern and looks so cute paired with any of your casual tees. The frayed ends and shredded edges adds even more authenticity to your denim look. Fitted to hug your curves and detailed with light fading, these shorts deliver elevated cool to any warm-weather outfit. We love the frayed and destroyed hems, comfortable fit, subtle distressing detail, and just-right fading. The distressed hems adds a hint of rebellion to your look. Offset the rebellious frayed hemline with an understated white blouse and sandals. Features front side and back pockets. Button closure with hidden zip fly. Made of denim. One colour only. Available in sizes XS, S, M & L.

Styled with Poised Padded Shoulders Muscle Tee Olive Green, Blooming Fantastic Floral Smocked Puff Sleeve Top, Dreamy in Ditsy Broderie Crop Tie Top White, Heightened Security Strappy Heels Lilac and Earthen Nature Wood Stud Earrings.

Size XS: Waist 13.5”, Hips 17”, Down 14.5” – 17.5”
Size S: Waist 14”, Hips 17.5”, Down 14.5” – 17.5”
Size M: Waist 15”, Hips 18.5”, Down 14.5” – 17.5”
Size L: Waist 16”, Hips 19.5”, Down 14.5” – 17.5”

*Model is UK6, 174cm. She wears size XS.

 

Channel retro elegance in a structured peplum silhouette crafted from crisp cotton eyelet embellished with charming bodice flounce, frilly puff sleeves, and striking eyelet cutouts allover. Cotton fabric forms a short ruffle bodice top with flared peplum waistline, and scalloped embroidered eyelet border trims and decorates the bodice and sleeves with irresistible flair and flounce. In the prettiest and most alluring geraniums hue of periwinkle blue, this sweet peplum top has crochet and ruffle trims that provide a uniquely outstanding style. So cute with jeans or cutoffs, this is one of our team's faves this season. This eyelet blouse features unique ruffle details on the sleeves and bodice, a peplum design with a keyhole button back closure. This peplum top doesn't skimp on the romance with ruffles, eyelet and floral details combining for an unabashedly sweet look. The dainty and delicate meet the formal and frilly in this utterly unique and unforgettable peplum top. Eyelets, broderie and ruffles convene to make your look a light, comfy fairy tale. Delicate eyelet trims and ruffled embellishments blend beautifully on this romantic cotton blouse. Look radiant in ruffles today, in this beautiful in blue blouse that would be the perfect addition to any fun day out, sporting a bit of dalliance with every step you take. Bring soft texture to the scene in this cute top that would steal all looks in the room. Elasticised sleeve hems. Concealed side zip closure with back keyhole secure. Made of 65% cotton 35% polyester. One colour only. Available in sizes XS, S, M & L.

Styled with Lush and Lofty Culottes Navy Blue, Well-Heeled Sleeks Work Pants Black, Heightened Security Strappy Heels Lilac and Earthen Nature Wood Stud Earrings.

Size XS: Ptp 15.5”, Waist 12.75”, Down 16.5”, Sleeves 10.5”
Size S: Ptp 16”, Waist 13.25”, Down 16.5”, Sleeves 10.5”
Size M: Ptp 17”, Waist 14”, Down 17”, Sleeves 10.5”
Size L: Ptp 18”, Waist 15”, Down 17”, Sleeves 10.5”

*Model is UK6, 174cm. She wears size XS.

 

Present a sharp basic look by simply throwing a tailored vest on. Contemporary style goes a long way effortlessly. This lean topper makes a modern statement with its sharp lines, textured material and sleek tailoring. Give your back to work wardrobe a textural touch with a look that's as cozy as it is cool. So versatile that simply pairing with jeans/shorts/skorts/dresses can give off a clean, polished look. Although we recommend pairing with our matching Alpine Snow Suit Pants Culottes as it comes in a set! Opt for a white on white look by layering on this all-white piece set to make an outstanding statement. Nothing like a clean white tailored vest to conduct your work activities spotlessly and to bring freshness to your work wardrobe. The blank canvas bespokes immaculate dressing in utilitarian perfection. Features inner button for extra security as well. Functional buttons and pockets at front. Fully lined, not sheer. Button front style. Made of cotton polyester blend. One colour only. Available in sizes XS, S & M.

Styled with Alpine Snow Suit Pants Culottes, Seamlessly Angled Knit Top Yale Blue, Seamlessly Angled Knit Top Black, Seamlessly Angled Knit Top Steel Blue, Scandi Ark Long Drop Chandelier Earrings and Colour Candy Enamel Earrings.

Size XS: Ptp 20.5”, Down 27.5”
Size S: Ptp 21”, Down 27.5”
Size M: Ptp 22”, Down 27.5”

*Model is UK6, 172cm. She wears size XS.

 

Wearable sunshine. Captions aside, this eyelet babydoll stunner needs no introduction. In a most joy-inspiring, eye catching sunshine hue of marigold, wide batwing sleeves update a charming babydoll silhouette with an all-cotton eyelet fabric in very pretty and delicate scallop sleeves. Flutter sleeves, an unfettered fit, a keyhole back and a swingy body make this eyelet babydoll romper dress a weekend staple as you literally feel like you are walking on sunshine! This dress features stitched flowers and eyelet cutouts across the babydoll silhouette, and the cantaloupe hue and flutter sleeves are oh so pretty and sweet. This lightweight breezy allover eyelets number is definitely one for repeat and goes onto our list of all-time favourite babydolls. Made in airy linen fabric and designed in an unrestrained fit, this dress is a great choice for warm and sunny days, and the pretty ruffle sleeves drape beautifully over your arms and flutter gently in the breeze for an elegantly feminine look. Ruffly frilly sleeves add a free spirited accent to this quaint prairie style with a modern spunk. This colour will have you standing out beautifully in a field of lavenders for a phenomenal photo op, this dress is easy to travel with so pack it on your next destination out! Lined waist down. Inner lined shorts. Pull-on fit with back keyhole closure. Made of cotton linen rayon blend. Comes in marigold and white. Available in sizes XS, S & M.

Styled with Simple Steps Ahead Strap Heels Lilac and Petals Aflutter Hoop Earrings Blush.

Size XS: Ptp unrestrained, Waist 17.5”, Hips 16.5”, Down 30”, Sleeves 10.5”
Size S: Ptp unrestrained, Waist 18”, Hips 17”, Down 30”, Sleeves 10.5”
Size M: Ptp unrestrained, Waist 19”, Hips 18”, Down 30”, Sleeves 10.5”

*Model is UK6, 172cm. She wears size XS.

 

See you at our launch on Wednesday, 7 Oct, 8pm!

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